Hello! I found this the other day at Walgreen's, I am not sure if it's new, or I just missed it somehow. I of course am talking about Sinful Colors Amethyst. My pictures are fairly color accurate, but not perfect. Amethyst is a gorgeous purple. Just right for me, not too bright, but not too light either. Also, I found Sinful Colors Green Ocean and I can't wait to use it!! Enjoy!